It was the time that the consumer was passive in his decisions of purchase, today he is active and decisive in the space of market. He wants to be associated with brands that care about their ethical and ideological values.
The consumer is the one who establishes the dialogue between the brand or service provided and decides what he wants to consume. So what’s your role in all this?
Show why your brand or service is relevant to your customer.
If you already have a business, or want to open one, here are some tips to establish a link with your consumer.
Do not just sell products and services, sell a “why” of what you are selling. People today want meanings for their actions and nothing better than associating your product with a service you are offering.
Your purpose need not be the most unusual, just something to show why you wake up every morning willing to do what you do.
How do you turn customers into advocates for a brand?
In addition to offering a good product and service, you need to interact. It is a habit that every business should take on, which is to listen to their customer’s opinion. Customers should know that they are part of their history and plans, and become brand advocates.
The world is constantly changing, innovating in the way you manage and run your business is critical to staying relevant in the market.
If you update, update your market, your way of running your business and who works for you. Who does not change remains stagnant in the market and is forgotten in the future.
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